It's amazing that so-few people (relatively) know about these savings. I may have paid £50 or so over the past 2 years for software & licenses, which has garnered me fully legal and authorised access to Adobe Creative Cloud, Office 365, VPS Web Hosting, Sony Vegas, PC optimisation & benchmarking, access to stock video and images and much more. On the point of how frequently these kind of deals are on offer, it's true between Humble Bundle, Stacksocial, ShareWareOnSale and /r/GameDeals, you can enjoy thousands of dollars of savings in discounts, bundles and a lot of freebies. Very, very few gamers will use it to capture gameplay footage when they can use the industry-standard OBS, which is entirely free of charge and vastly superior (for the purposes of gameplay and the more popular route: live-streaming). But gamers who buy it for $20 will sometimes become IT managers who will think of camtasia first when they need something cheap and easy to use at work to make instructional videos, and then it will be at full price (actually, probably not, probably something like 75% of full price if the company they work for is big enough and they buy enough copies. This is not the first time it has been done and certainly not the last.īTW, gamers using camtasia for youtube probably don't even come close to the mumber of users they already have in the business world. same with student pricing, and free (yes, free) software for schools and libraries the first hit is free thing is an age old marketing technique in software. I can buy Microsoft Office for $15 (or somewhere around that, it has been a while) because I use it at work so they have a deal to employees, because they know if they get you hooked you will continue to buy their stuff for decades. Do you have any idea how many customers there are who will never even know this deal on the old version ever existed? Or for that matter, do you know how common these types of deals are in the software industry? Humble Bundle themselves have 6 different deals going right now and there is at least one new one every other week.

Camtasia 9 key 2018